Traditional print book covers draw many parallels with billboards and conventional marketing to appeal to casual readers. When you walk into a bookstore and there are thousands of books present, they start to all blur together. Bright colorful images and racy cover art are increasingly becoming more bold to grab people's attention and hopefully prompt an impulse buy. When indie authors self-publish and release digital firsts, how important is cover art? Weighing in on the issue are some of  the top digital publishing companies and best selling authors. Self-Published authors are often on a shoestring budget, and competing against the